Chuck Bludsworth

Production Design & Art Direction



Dir. Roenberg

Designer: Chuck Bludsworth

Prod. Co. Sandwick

We created the industrial structure that represented the top of the Jumbotron. The RV roof was also a set in this Daytona 500 spot.

The first level of the Industrial structure.

A close view of the “Brain Box.”

The box had interactive LED lighting and spark squibs.

The upper decking was built from warehouse shelving, bolted to a welded frame.

An overview of the completed structure.